Digital Media
Frequently Annoying your Customers
The 4 stages of the ad funnel, and why buying frequency won't fix a broken strategy.
Newsletter
Digital Media
Noctua Forest: Marketing Science for Authors
If you’re reading this, you’re likely a fellow Night Owl.
Digital Media
GenAI’s Monster is Hiding in Plain Sight
The Internet is Dead, and Amazon is Not a Very Good Ethics Committee
Digital Media
The Three Little Pigs & The Big Bad Publisher
The hijacked listing’s problem created by purchasing micro-publishers
Digital Media
When the Amazon Algorithm Turns Hostile
How mismatched traffic destroys your book's conversion data and turns Amazon's metrics against you.
Digital Media
Getting "Best Seller" Badging Usually Ends up Like This for New Authors
Why chasing Top-of-Search with an uncapped budget leaves amazon sellers looking dazed, confused, and empty-handed.
Digital Media
When the Pre-Order Magic Strikes Midnight
Why relying on initial launch momentum is a vanity trap without planning ahead.