The 7 types of indie authors who self publish with Amazon
And Which One You Probably Are
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Top 5 Sponsored Ads tips, for Authors Managing Their Own Ads
There's More There Than You Think
Retail Placement for 'Indexing' your Author Catalog
You could be operating your business entirely wrong, just out of spite.
The Structural Collapse of the Keyword
Notes on GEO from below my ceiling fan.
Is Your Amazon Store actually a Sinking Ship?
Complete health check for FBA, FBM, and KDP sellers
Something about Looksmaxing your Non-fiction Book feels Wrong
When you hit publish, your book stops being a manuscript and becomes data.
Invisible Strings Connect Authors Together
There is a silent back-and-forth going on within Amazon KDP. Retail book marketplaces are full of your readers searching for titles like yours.
Why Your Book Needs a Monstrous Digital Footprint
The 2-Step Book Marketing Media Plan to Supercharge your Answer Engine Optimization.
Use this Swedish botanist's system to sell anything on Amazon
[Family] | [Genus] | [Species] | [Variety] | [Cultivar] | [Selection] | [Hybrid] | [Clone]
Why You Need a "Library" of Ad Intent
How a rigid campaign structure saves you from confusing your readers.
Official Glossary & Taxonomy of Noctua Forest
You can't organize a chaotic portfolio if you don't even speak the language.
How to Deconstruct the Most Bloated Ad Accounts
How we stripped a well known hair growth supplement advertising account down to the roots right before a new demographic expansion & product release.
Digital Media
Frequently Annoying your Customers
The 4 stages of the ad funnel, and why buying frequency won't fix a broken strategy.
Digital Media
Noctua Forest: Marketing Science for Authors
If you’re reading this, you’re likely a fellow Night Owl.
Digital Media
GenAI’s Monster is Hiding in Plain Sight
The Internet is Dead, and Amazon is Not a Very Good Ethics Committee
Digital Media
The Three Little Pigs & The Big Bad Publisher
The hijacked listing’s problem created by purchasing micro-publishers
Digital Media
When the Amazon Algorithm Turns Hostile
How mismatched traffic destroys your book's conversion data and turns Amazon's metrics against you.
Digital Media
Getting "Best Seller" Badging Usually Ends up Like This for New Authors
Why chasing Top-of-Search with an uncapped budget leaves amazon sellers looking dazed, confused, and empty-handed.
Digital Media
When the Pre-Order Magic Strikes Midnight
Why relying on initial launch momentum is a vanity trap without planning ahead.