Who Should Run Your Amazon Ads: DIY, Agency, or Fractional Help
Seven kinds of indie author, three ways to get Amazon ads handled. How to work out which one fits your catalog — and when the answer is nobody yet.
Latest
The 7 types of indie authors who self publish with Amazon
Seven archetypes dominate the Amazon KDP ecosystem — and one of them is you. Knowing which one changes how you read your data, build your campaigns, and scale your backlist.
Top 5 Sponsored Ads tips, for Authors Managing Their Own Ads
Most authors launch first and plan ads second. Five strategies to stop burning budget and start building a Sponsored Ads structure that actually finds the right readers.
Retail Placement for 'Indexing' your Author Catalog
Open an incognito tab right now. Search your own title. Did it appear Top-of-Search? This simple test is step one in the GEO framework we use to audit catalog indexability.
The Structural Collapse of the Keyword
Managing Amazon campaigns feels heavy because the measurement underneath it is breaking. The keyword is failing as a unit, and something else is already taking over.
Is Your Amazon Store actually a Sinking Ship?
A diagnostic framework for Amazon sellers who feel like they're bailing water instead of building something. FBA, FBM, and KDP health check — know which leaks to fix first.
Something about Looksmaxing your Non-fiction Book feels Wrong
The moment you hit publish, your nonfiction book becomes a data point. Cover, subtitle, and metadata aren't creative choices anymore — they're conversion signals Amazon measures.
Invisible Strings Connect Authors Together
Every time a shopper lands on a listing, a silent war for attention is already underway. Amazon KDP connects competing authors in ways most never see — until they lose the conversion.
Why Your Book Needs a Monstrous Digital Footprint
Answer engines don't rank the best books — they rank the most visible ones. The two-step media plan that builds the digital footprint your book needs to surface in AI-driven search.
Use this Swedish botanist's system to sell anything on Amazon
Carl Linnaeus classified all life with a hierarchy in 1735. Amazon's ad console runs on the same logic. How to apply botanical taxonomy to your KDP catalog and campaign architecture.
Why You Need a "Library" of Ad Intent
Without a structured campaign architecture, your Sponsored Ads send Amazon mixed signals. A library of intent gives your catalog a clear path from search query to conversion.
How to Deconstruct the Most Bloated Ad Accounts
A real case study: how we stripped a high-velocity supplement ad account to its roots just before a major demographic expansion. What we cut, what we kept, and exactly why.
Ad Strategy
Frequently Annoying your Customers
Running your ad too often doesn't build loyalty — it builds resentment. A breakdown of the 4-stage ad funnel and why increasing frequency is the wrong fix for a conversion problem.
The Author Business
GenAI’s Monster is Hiding in Plain Sight
Generative AI made the internet’s existing fractures visible, and the Amazon sellers who built a business on organic discovery are standing on the widest one.
The Author Business
The Three Little Pigs & The Big Bad Publisher
Some indie authors build with straw. Some with sticks. When a micro-publisher hijacks your listing, you find out fast which house you built — and what it takes to defend it.
Launch & Rankings
When the Amazon Algorithm Turns Hostile
Mismatched search traffic corrupts your book’s conversion history and trains Amazon’s algorithm against you. Reversing that damage takes a specific sequence.
Launch & Rankings
Getting "Best Seller" Badging Usually Ends up Like This for New Authors
The Best Seller badge feels like the goal. It isn't. Chasing Top-of-Search placements without a conversion foundation burns budget and teaches Amazon the wrong things about your book.
Launch & Rankings
When the Pre-Order Magic Strikes Midnight
Amazon’s first-party data makes the pre-order window one of the most powerful targeting moments in KDP. What happens when that launch momentum fades, and how to plan past the drop.