Keywords & Indexing
Retail Placement for 'Indexing' your Author Catalog
Open an incognito tab right now. Search your own title. Did it appear Top-of-Search? This simple test is step one in the GEO framework we use to audit catalog indexability.
Keywords & Indexing
How Amazon reads, classifies, and indexes a catalog — keyword semantics, retail placement, and the systems behind discoverability.
Keywords & Indexing
The Structural Collapse of the Keyword
Managing Amazon campaigns feels heavy because the measurement underneath it is breaking. The keyword is failing as a unit, and something else is already taking over.
Keywords & Indexing
Invisible Strings Connect Authors Together
Every time a shopper lands on a listing, a silent war for attention is already underway. Amazon KDP connects competing authors in ways most never see — until they lose the conversion.
Keywords & Indexing
Use this Swedish botanist's system to sell anything on Amazon
Carl Linnaeus classified all life with a hierarchy in 1735. Amazon's ad console runs on the same logic. How to apply botanical taxonomy to your KDP catalog and campaign architecture.