Ad Strategy
Top 5 Sponsored Ads tips, for Authors Managing Their Own Ads
Most authors launch first and plan ads second. Five strategies to stop burning budget and start building a Sponsored Ads structure that actually finds the right readers.
Ad Strategy
Campaign architecture, bid strategy, and account structure for Amazon Sponsored Ads — written for indie authors managing their own spend.
Ad Strategy
Is Your Amazon Store actually a Sinking Ship?
A diagnostic framework for Amazon sellers who feel like they're bailing water instead of building something. FBA, FBM, and KDP health check — know which leaks to fix first.
Ad Strategy
Why You Need a "Library" of Ad Intent
Without a structured campaign architecture, your Sponsored Ads send Amazon mixed signals. A library of intent gives your catalog a clear path from search query to conversion.
Ad Strategy
How to Deconstruct the Most Bloated Ad Accounts
A real case study: how we stripped a high-velocity supplement ad account to its roots just before a major demographic expansion. What we cut, what we kept, and exactly why.
Ad Strategy
Frequently Annoying your Customers
Running your ad too often doesn't build loyalty — it builds resentment. A breakdown of the 4-stage ad funnel and why increasing frequency is the wrong fix for a conversion problem.