Is Your Amazon Store actually a Sinking Ship?

Complete health check for FBA, FBM, and KDP sellers

Something about Looksmaxing your Non-fiction Book feels Wrong

When you hit publish, your book stops being a manuscript and becomes data.

Invisible Strings Connect Authors Together

There is a silent back-and-forth going on within Amazon KDP. Retail book marketplaces are full of your readers searching for titles like yours.

Why Your Book Needs a Monstrous Digital Footprint

The 2-Step Book Marketing Media Plan to Supercharge your Answer Engine Optimization.

Use this Swedish botanist's system to sell anything on Amazon

[Family] | [Genus] | [Species] | [Variety] | [Cultivar] | [Selection] | [Hybrid] | [Clone]

Why You Need a "Library" of Ad Intent

How a rigid campaign structure saves you from confusing your readers.

Official Glossary & Taxonomy of Noctua Forest

You can't organize a chaotic portfolio if you don't even speak the language.

How to Deconstruct the Most Bloated Ad Accounts

How we stripped a well known hair growth supplement advertising account down to the roots right before a new demographic expansion & product release.

Frequently Annoying your Customers

The 4 stages of the ad funnel, and why buying frequency won't fix a broken strategy.

Noctua Forest: Marketing Science for Authors

If you’re reading this, you’re likely a fellow Night Owl.

GenAI’s Monster is Hiding in Plain Sight

The Internet is Dead, and Amazon is Not a Very Good Ethics Committee

The Three Little Pigs & The Big Bad Publisher

The hijacked listing’s problem created by purchasing micro-publishers